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In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003,'s then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.

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The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.

Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).

[email protected] was no longer free, after it became, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.

At the time, more than 42 million singles globally had registered with since its launch in 1995, and worldwide there were over 15 million members using the service.

announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.

On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ".[7] In December 2010,’s CEO Greg Blatt was made CEO of parent company IAC.

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At the same time that this sale was announced, the current CEO Thomas Enraght-Mooney stepped down, while IAC's ('s parent company) Executive VP and General Counsel, Greg Blatt, took his place.

On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.

In late 1999, was moved to Dallas, Texas, to merge with another matching site, One & Only networks, that IAC had purchased the same year.

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